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Tag Archives | Mailing lists

e-marketing review 2016

How Has E-Marketing Evolved In 2016?

2016 has been a crazy year full of political uncertainty, new trends and much more. But this year has also been a great year for improving the success of appealing to your mailing lists with E-Marketing and Mobile marketing. What Is E-Marketing? Simply, E-Marketing is the application of marketing principles using electronic media. This means […]

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mailing lists

Mailing Lists – How do I segment my data?

When you are embarking on an e-marketing campaign, it’s easy to get carried away once you’ve accumulated a shed load of data and start firing off e-mails left right and centre, with no real strategy in place to segment your data into mailing lists. What businesses don’t take into consideration though, is how detrimental this […]

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