When it comes to utilising your data to its full potential, there are a few things you need to know and understand! As one of the most important aspects of your marketing strategy, it's important to keep on top of your data and regularly undertaking a data cleanse exercise. Here at MIB Business Data, we talk you through a few ways you can ensure you are using your data to its full potential, and why the big data cleanse has become increasingly integral to the success of your marketing campaign!

Why is Data Cleansing Important?

Did you know that 40% of business objectives fail due to inaccurate data? Your business objectives will rely on a certain ROI that is required to be achieved. Without this, your marketing campaign will fail; we have all heard the famous saying “Failing to plan is planning to fail” , this is one of the best things you can remember when you are looking into the data you are using for your campaign.

Data cleansing is necessary to ensure that you are targeting the right people through your campaign, without it, how do you know that you have the best data-set available?

How To Undertake A Big Data Cleanse

When it comes to actually undertaking a big data cleanse, it can be quite tricky. Especially if you have left it to decay over a number of months/years; here we run through a few quick tips on how you can cleanse your data…

• Remove duplicate records
• Find and replace
• Always keep a back-up copy (your ‘raw' data set)
• Check for spelling mistakes
• Find and replace will become your best friend!

At MIB Business Data we offer a data cleanse solution that will effectively remove any dead records, refreshing your data and bringing you the best opportunity for a successful marketing campaign. Contact us today to see how we can help with your business data requirements.