Approaching a Digital Marketing Campaign can be a scary thought, there are so many factors that can affect the outcome. Performing audits, targeting keywords, conducting research to help get a better idea on who you’re marketing to and utilising a B2B database to its fullest.
It can seem like such a daunting giant when first approaching the concept but with the tips below they’ll help you make the most out of your campaign and give you ways to continue its success into the future.
Plan
Planning is at the start of any job let alone a digital marketing campaign, without planning it’ll be almost impossible. They’re a vital point in the campaign and must be completed thoroughly before jumping to the rest.
Planning your campaign around specific months for example is extremely useful, as the way you approach business may change. For example, if you had a campaign focused towards Christmas where people’s shopping habits vastly change you’d see excellent results.
Going in blind without any planning would return less than desirable results if any at all. Every part of your campaign should coincide with each other as to not give off a confusing message to your target customers, through social media, brand, email etc.
Using a B2B database can greatly help in this regard, having a preset database of contacts can speed up your planning phase greatly, enabling you to focus more on other phases of your campaign.
Social Media
Social Media grows every day and has already become a huge form of any digital marketing campaign, overtaking nearly all other forms. With social media being so ingrained in the majority of people’s lives it’s the greatest way of directly communicating with your customers for a relatively cheap price compared to other forms.
Since it’s so popular and mainstream it’s ever so vital that your brand image and message coincide with each other. A simple mistake such as that or even the tone of your post can throw potential customers completely off. That one simple mistake can spiral out of your control since everything is so shareable. Make sure that your social media has a rigorous vetting system because of this to avoid any potential mistakes.
Email Marketing
Email marketing is an important step of any digital marketing campaign and without it many would not get off the ground. Directly emailing customers interested in your product and service with new offers and deals is a great way to connect and with email marketing you know they’re already interested in your product/service.
A great way of fueling your email marketing campaign is to acquire an email database to acquire a large number of pre-existing personal business emails. Narrowing it down by selecting the businesses by geography, business type, job function and many more parameters.
This will vastly increase the speed at which you can contact potential businesses without the risk of contacting companies that have closed for business. Finding ways such as this to improve the efficiency and speed of your digital marketing campaign is what differs the successful from the failures.
Brand
Like social media, it’s very important to keep your brand consistent across all platforms and has never been more important during a digital marketing campaign. Across a large period of time such as when conducting a campaign like this, it’s very easy to lose track of the various ways you’ve marketed your business over several platforms.
Keep it simple and consistent throughout to avoid turning away any clients, don’t try to be too fancy with different forms of media that may misconstrue your message. The last thing needed when putting a lot of work in a campaign of this size is to get negative results.
With these tips you’ll be able to have a basis for a much larger campaign based upon your business capabilities at that time and a fully updated and functional B2B database to further future campaigns.
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