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How Has E-Marketing Evolved In 2016?

2016 has been a crazy year full of political uncertainty, new trends and much more. But this year has also been a great year for improving the success of appealing to your mailing lists with E-Marketing and Mobile marketing.

What Is E-Marketing?

Simply, E-Marketing is the application of marketing principles using electronic media. This means marketing a company using the internet, emails, adverts and anything else to make them stand out online.

With January coming to an end, here at MIB we have looked at E-Marketing and how it has evolved in 2016:

Mobile Friendly

Mobile phones have taken the world by storm which makes mobile friendly marketing campaigns very important. This means email templates, adverts and video marketing campaigns have to be mobile friendly.

More Focus On Targeting The Correct Audiences

This year has seen a switch from the focus being on the efficiency of the work done on E-Marketing to the focus being all about contacting the specified target audience. This year the focus has switched from the efficiency of the work to targeting a specific audience.

It shows that the correct data and right audience are key ingredients for successful e-marketing campaigns. No more uninterested mailing lists!

2016 has also focused on reaching the known rather than the unknown making the campaign all the more personal.

The Power Of Personalisation

Not only has this year seen an increase in emails and mobile campaigns it has also been all about personalisation. This means more emails, adverts and marketing techniques including specific interests, names or other information about the recipient.

Clean Data In Your Mailing Lists

There has been a massive increase in the need for clean data this year with the change to the EU Data Regulation. This has been cracking down on people using data without the person’s consent.

It is advised that you get your business data from organisations that only provide their customers with clean, relevant data to use. Organisations are learning that their mailing lists should be filled with clients that are willing to have their data shared and used.

For business data, support and advice contact MIB Data Solutions.

 

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