Email is one of the most trusted sources for driving revenue for a lot of businesses; but when you are looking to guarantee an ROI, at the same time as increasing engagement and conversion rates – you might be looking for some of the best ways you can optimise your email marketing campaign to ensure it really works.

For smaller businesses and organisations, it can sometimes be a little trickier to get an email campaign off the ground, but here at MIB Business Data , we understand what it takes for a small business email campaign to really work, so here we run through a few quick email marketing tips that will work for your small business.

1.    Segment Your Data

We go on about this quite a lot, but we really want you to know it's one of the most important aspects of a successful email marketing campaign, whatever the size of business. Chances are, not all of your target audience will react to the same content in the same way, therefore segmenting the data by age, geographical location or even by behaviour can increase the overall success.

2.    Personalise The Subject Line

Another of our email marketing tips is to personalise the subject line, giving you more chance to increase your open rate! 26% more chance to be exact, according to research from Experian. This tip follows on nicely from the previous too, as segmenting your data will enable you to devise a much more personalised subject line for your campaign!

3.    Ensure It Is Optimised

Did you know that 54% of all emails are opened on a mobile device or tablet? If your campaign isn't optimised to correctly display on all devices you could be easily losing out on valuable chances to increase engagement and conversion rates through your email marketing campaign. Make sure you test your campaign, and test again to be sure before you send it out. A small mistake such as this could be quite costly, especially to a small business as it could make your audience have a negative view on your business which might be quite difficult to change!

Follow these quick email marketing tips for success with your next campaign, for help with your data requirements contact MIB Business Data today. You can read more about why email marketing works on our resource page!