We are all sat at our desks now, at the beginning of the month looking at our CRM’s excited to go through our prospects and customers, knowing we are going to sell to some of them, but why not all? Our product or service isn’t bad, is it?

The real reason……….it’s impossible to sell to them all.

We all market to all our prospects in different ways, Email marketing, Google, Telemarketing and the list goes on, yet we still miss out on opportunities, but why?

This isn’t going to be nice to read but the reason might be YOU……or me, or any of us.

Remember playing with a toy as a child trying to fit the shapes in the right holes? That’s a sales person’s life.

We can’t always find the right shapes to fit the right holes, at the right times and sometimes we can. Sometimes our products just aren’t right for the prospect at the time we call or market to them.

When are you next in the market?

We all try to make sure that the age old question above is answered when qualifying a prospect, but if they need your product before the date answered and they don’t think about you or got on better with a competitor, you guessed it, you’ve lost out on a potential deal.

Is this the prospects fault? Absolutely not, it’s ours for not being good enough. If we were good enough they would have remembered what we do and who we are.

Bit harsh, but we all know it’s true deep down.

Be too damn good so prospects don’t forget!!!