If we’re going to email potential clients to persuade them to work with us, then we need to understand how persuasion works. According to the Oxford English Dictionary, “persuasion” is defined as “to induce (someone) to do something through reasoning or argument”. It's a good definition. It is what we are all trying to do. […]

      The first reason is simply that everyone uses email! Don’t think what most people think, ‘‘there is no point in email marketing as no one reads it!”, or ”businesses only do it because its cheap!”. Both statements are true to an extent. The first one is correct if all the recipient is […]

It really is that simple. I can't stipulate that enough. For the majority of us, we send out an email about our products or services and think that everyone we send it to will open it, then click through, then buy. But they don't do they? Do you know why? They’re not interested one bit […]