The first reason is simply that everyone uses email!
Don’t think what most people think, ‘‘there is no point in email marketing as no one reads it!”, or ”businesses only do it because its cheap!”.
Both statements are true to an extent. The first one is correct if all the recipient is getting is a load of rubbish! the 2nd statement is true, and that’s great news if you know how to reap the rewards of email!
We spend two and a half hours a day on business emails if we’re employed or run a business. That works out at 50 hours a month!!
So while there are plenty of business people who don’t use Facebook or Twitter, and most consumers haven’t gone near LinkedIn, you can be pretty sure that everyone has an email address, they use it frequently, and when they use it their brain is engaged: they’re not just skimming through pictures of cats and inspirational savings.
So you need to start thinking about it. It can work very very well if done right. And myself and mib are going to help!