This site uses cookies to enhance your experience. View our cookie policy to see which cookies we use and how to manage or remove them.

Dont show this message again

What Business Data are you looking for?

The really enticing subject line we all love. RE: Quote or do we?

enticing subject lines

 

Opening our emails every morning to people who we have never spoken to before with those GENIUS subject lines:

 

Budget 2016 | Register for our webinar – Expert
hi
Knowledge Centre: Please Confirm Subscription
I can’t create a company page? [Case: 160311-007065]

 

All these above are subject lines on emails I have received this weekend, can you tell me how many of these I’ve opened? You’ve guessed it, not a sausage, why would I?

 

I wouldn’t say they are really turning me on that much, but why haven’t these companies really thought about a GOOD subject line?

 

Subject lines I must admit are a bit of an odd one as it’s literally one line, but is this making a huge difference to your sales/responses? From our experience, absolutely, we all have competitors so we need to stand out and a subject line is something that has made a huge impact for us when closing a deal.

 

Only last week Heather one of our sales guys won a deal over 4 competitors and the reason………………..Her awesome subject line.

 

The subject line wasn’t about us or our quote, it was about what the client wanted to achieve and how us as an organisation were going to help them hit that goal.

 

Some people may not notice the effort you’ve put into a subject line, but if 1 in 10 do and you won 10% more deals because if it, would you ponder on changing your “RE’s” to “how we are going to help you create revenue of 6 million in the next 18months”??

 

You might read this and think I’m nuts, but give it ago, what have you got to lose?

 

, , ,

Comments are closed.

Sign up for 5 days
worth of Data Tips

  • This field is for validation purposes and should be left unchanged.

Get a free
data trial

Ready to boost your sales with a top notch Prospect List from mib? Register for a Free Trial and one of our sales reps will walk you through creating your perfect Prospect List of which you will then receive a free trial data. Simply fill out our short form and a representative will be in touch with you shortly.

Subscribe to
How to

  • This field is for validation purposes and should be left unchanged.

Sign up for 5 days worth of Data Tips

Get a free
data trial

Ready to boost your sales with a top notch Prospect List from mib? Register for a Free Trial and one of our sales reps will walk you through creating your perfect Prospect List of which you will then receive a free trial data. Simply fill out our short form and a representative will be in touch with you shortly.

Subscribe to
How to