Gone are the days of marketers purchasing vast amounts of data to throw at the wall and see what sticks. Partly due to the hard times we have gone through and are still going through. Marketers and sales people are having to be a lot more savvy when it comes to their data purchase and campaigns.
It has been a very long time since I sold data for a mailing campaign. It just doesn’t happen that much anymore. The thing do do at the moment is email marketing, and/or Telemarketing if you have the facilities to do so. You need to consider how many cold calls you will be reasonably able to make each day. If you have a sales team, how many can they expect to do. I expect my sales staff to speak to 30 decision makers a day, and that means a good conversation that can lead to new business. So based on that they would have needed to dial 100 or so companies each!
For an email campaign you are going to need more data to send to. And depending on how good your emails are, will have a huge effect on how many enquiries you get (if you email then it’s worth subscribing free to my ‘How To’ emails, check it out).
So like my email yesterday based around selecting the right data to be targeted. Don’t buy thousands of records then keep the data unused, as it will be decaying every day. Purchase the data in a manageable way. If you have two sales men, then get them 30 a day each to call, or more if they have the time to call them. If you have email campaigns going out then maybe a couple of thousand a month is a manageable amount.
mib allow you to purchase a segment of a list then come back and buy the rest at a later dates. Alternatively we can drip feed the data in weekly or monthly manageable amounts.
If you want to discuss your count and delivery options any further, then please fill out our enquiry form. A member of my team will come back to you very quickly.
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