This does actually take some thought you know. The obvious might stand out, but sometimes it can be the industry or the geography or the particular contact within a business that has the interest.
I have found with our own products that just having meetings with non-sales people in our company create new ideas that us sales and marketing people just didn’t think of.
When going to your list supplier, don’t just give them your brief, tell them what you do, they know their products better than you and maybe will come out with an idea that makes you a good return.
Once all this has been discussed, and you are happy to move to the ‘Count’ stage, there a various ways you can select data to get the best targeted list you can.
• Industry — do you want to target a specific sector or business type?
• Business location — where is the UK do you want to target? An area around you or all over the UK?
• Employee size — do you want to target small business or larger companies?
• Turnover — are they likely to have the budget for your product or service?
• Which decision maker contact would be the best for you? The MD, or an IT contact?
Have a think about these things, because you will get asked.
If you need to discuss your product offering with my guys or myself then please leave an enquiry and we’ll give you a call. Enquire