When it comes to business data, we like to think that we know what we are talking about – but what we know for sure is that it can often be confusing for others to understand the relevance and importance of b2b business data. In our latest blog, we take a look into b2b business data, the pitfalls and how it can really work for your business!
B2b Business Data and you
When it comes to the business data you require, how can you be sure you are accessing the correct information? This should be simple really, especially when it comes to buying b2b business data – there’s a few key things you should look out for: it should be up to date (but not 100%), the key decision makers are the ones that you should be in contact with, it should be relevant to what you will be utilising it for, and you should never be buying too much!
To quickly divulge a little of what is detailed further in our resource paper we will show you a few of the key facts here:
B2b Business Data Is Never 100% Up To Date
You should never trust a business data supplier who says “Our records are 100% up to date and correct”, as this is simply not true, in any case! And we’re the first ones to admit that. We’re happy to let our clients know that it’s practically impossible to guarantee that 100% of our b2b business data will be up to date, no matter how hard we try!
Research shows that key decision makers are changed within businesses every year (12% of MD’s, 23% of Sales Directors and 39% of Marketing Directors). Therefore even updating our database every 9 months as we do, chances are there will still some data that will fall through and be incorrect at certain points of the year, and this is simply due to circumstances that are beyond our control.
Look At What You Need
B2b business data is important as it can help maintain your businesses ROI and ultimately help you achieve your business goals. Before you purchase the data, research what you need it for, this will help ensure you aren’t buying more than you need leading to time and money being wasted in contacting businesses that either is not relevant or aren’t needed.
What are you using the data for? It might be for new sales leads or to secure new business, your business data should be utilised to assist you with achieving your business goals.
The Do’s and Don’ts
At MIB Business Data we regularly publish resource papers to assist our clients with their requirements, one of our most popular resource papers to date has to be The Do’s and Don’ts of purchasing business data, which you can find here.
For more information about how we assist our clients with utilising b2b business data contact us today – keep up to date on all of your b2b business data needs with our resource papers too!
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