Did you know 33% of email recipients decide whether or not to open an email based on the email subject line alone? Creating a subject line that will intrigue your audience is the first step in building a successful email marketing campaign, if your email lacks the integral ingredient to get your readers hooked, no one will read the content that you have worked hard to create. Here, we have a few tips to create an email subject line that will get you noticed.
Straight To The Point
Be direct in your subject line, this will help your reader to trust what you are saying and will know that what is inside is worth opening and reading. Enabling you to know that when it comes to sending out another email marketing campaign, its success will not be hampered by misleading information in the subject line confusing readers.
Identify with Your Audience.
Humour can be a great way to identify with your audience and bring an increased open rate, you have to be clever with the way that you are doing it. Humour in your email subject lines can lead to strong results for your campaign, but there’s no in between, if you get it wrong – it can go badly wrong.
Here are a few examples of using humour and personalisation techniques to identify with an audience:
- “The broke girl’s guide to a luxury vacation”
- “Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)”
The first one is from Refinery29, they will have used segmenting techniques to identify a group of their target audience who are looking for inexpensive holidays, the key word in the email subject line being “broke”, identifying with this will mean these people will open the email to discover the content behind the subject line.
The second from Groupon uses humour that a lot of us will smirk at, appreciate the effort and perhaps open to see what deals are being offered.
Segment Your Data
We hark on about this quite a lot, have you read our blog about segmenting your data? Well it can really help you target the right audience base for the content that you are sending out, as well as helping you to tailor the content even further and honing in on the identifiers that distinguish one segment of your targeted audience to another. For example, you wouldn’t send the same content to a young audience (say 17-25 year olds), as you would to over 60’s, they just wouldn’t get the same response.
Contact MIB Business Data to discuss your email marketing data requirements.
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