It’s a hard slog! So while taking a break from the ads I have written, I am going to talk about the topic that has had me scratching my head for the last 4 hours, Google Adwords! (There was a tip in that sentence, ’Taking a break’. Always take a break while writing copy, […]
Author Archive | nick
You already know how to win more deals
My wife and I decided to get a puppy for our two boys a few weeks ago. He is extremely cute! So much so that I had to buy him a manlier lead and collar for when I take him out for walks. For me, smiles from the same sex just isn’t my bag! […]
Are you wasting the data you’re purchasing?
Gone are the days of marketers purchasing vast amounts of data to throw at the wall and see what sticks. Partly due to the hard times we have gone through and are still going through. Marketers and sales people are having to be a lot more savvy when it comes to their data purchase and campaigns. […]
Who do you want to sell to?
This does actually take some thought you know. The obvious might stand out, but sometimes it can be the industry or the geography or the particular contact within a business that has the interest. I have found with our own products that just having meetings with non-sales people in our company create new ideas that […]
So why are business databases not up to date then?
It’s a good question. It comes down to whether the b2b data supplier makes enough money to keep the database up to date. The bigger the database, the more agents it needs to call it all. If the data company is having a tough time taking revenue (5 years of recession!), then they will strip […]
What gets people to buy or take action when email marketing?
If we’re going to email potential clients to persuade them to work with us, then we need to understand how persuasion works. According to the Oxford English Dictionary, “persuasion” is defined as “to induce (someone) to do something through reasoning or argument”. It’s a good definition. It is what we are all trying to do. […]
There are four simple reasons why you NEED to email!
The first reason is simply that everyone uses email! Don’t think what most people think, ‘‘there is no point in email marketing as no one reads it!”, or ”businesses only do it because its cheap!”. Both statements are true to an extent. The first one is correct if all the recipient is […]
Use these simple email writing rules and see sales grow!
It really is that simple. I can’t stipulate that enough. For the majority of us, we send out an email about our products or services and think that everyone we send it to will open it, then click through, then buy. But they don’t do they? Do you know why? They’re not interested one bit […]