How do you create new business everyday?
We have been lucky enough to have worked with some of the best direct marketers in this industry, and learned bucket loads of amazing tips and stratergies to help us get the attention of the prospect in our marketing.
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Testimonials remove doubt.
Businesses without happy customers do not last. So make sure you tap into your customer’s goodwill. Remove as much doubt – and risk – for your prospects by peppering your brochure, website and sales letters with the testimonials reinforcing your promise. People are often afraid to ask for testimonials because they fear getting a good […]
Sales Statistics
Why Higher Prices Get More Attention Than Lower Prices
Cheap? How can that be a problem? The problem with pricing is that it’s based solely on perception. You may think having a cheaper product may get you a bigger slice of the market, but the moment your customers find that the competition is selling at 30-50% higher than your price, you’re in big doo-doo. […]
How to get more sales – an old trick
It’s worth a watch. But caution please. This video does include bad language. Seriously, if you do take offence to bad language, please don’t watch.
Using CAPITALS in a headline
It’s a hard slog! So while taking a break from the ads I have written, I am going to talk about the topic that has had me scratching my head for the last 4 hours, Google Adwords! (There was a tip in that sentence, 'Taking a break'. Always take a break while writing copy, […]
You already know how to win more deals
My wife and I decided to get a puppy for our two boys a few weeks ago. He is extremely cute! So much so that I had to buy him a manlier lead and collar for when I take him out for walks. For me, smiles from the same sex just isn't my bag! […]
Are you wasting the data you’re purchasing?
Gone are the days of marketers purchasing vast amounts of data to throw at the wall and see what sticks. Partly due to the hard times we have gone through and are still going through. Marketers and sales people are having to be a lot more savvy when it comes to their data purchase and campaigns. […]
Who do you want to sell to?
This does actually take some thought you know. The obvious might stand out, but sometimes it can be the industry or the geography or the particular contact within a business that has the interest. I have found with our own products that just having meetings with non-sales people in our company create new ideas that […]
So why are business databases not up to date then?
It's a good question. It comes down to whether the b2b data supplier makes enough money to keep the database up to date. The bigger the database, the more agents it needs to call it all. If the data company is having a tough time taking revenue (5 years of recession!), then they will strip […]